H&M Summer 2013 Campaign involves King Bey in a Jonas Åkerlund shoot. Beyonce is now the face of H&M Summer, and what a good look that for Bey, H&M and all the fans and lovers of the fashion brand to be apart of.
On the Bahamas shoot: “I loved shooting the campaign in the Bahamas,” says Beyoncé of the photoshoot shot by Jonas Åkerlund, the same photog who shot the TV commercial for her upcoming Mrs. Carter Show World Tour. “We shot on a beach outside of Nassau and the weather was perfect. The shoot was filled with vibrant colors and was inspired by the glamour of the late ‘70s.”
On her summer style: “I love the summer. I’m always in shorts, dresses, light, flowing fabrics, great sandals,” says Beyoncé of her summer looks. She credits her stylists Ty Hunter and Raquel Smith as “an influential part of the process” each day.On her mother’s style influence: “I think my style comes from watching my mother from the time I was a little girl. She was so stylish. She was the first person I saw mix high end pieces with more accessible styles and make it all work. I’m also inspired by my sister, I love her bold approach.”